We used the windows during construction as messaging vehicles.
Lemons into Lemonade
What's in a handshake?
A joke that paid off
Take your pick
Look like you can't afford to advertise
Textbook Treasure
The Gateway Sandwich
OOH and Print
A big launch for a big sandwich
We used the familiar site of a parked Potbelly delivery bike to help tell the story of a bigger sandwich.
To let customers know The Bigs were coming, we re-assured them the tables could withstand these bigger sandwiches.  Upon launch, The Bigs became 30% of the sandwich mix.  Our campaign won a gold Racie for integrated marketing.
We wrote the book on Potbelly. Literally.
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